Asian Paints shows look not designed by Manish Malhotra, ET BrandEquity
Asian Paints, a leading paint company, has partnered with designer Manish Malhotra for their new campaign promoting Asian Paints Exterior Textures. The campaign highlights the importance of exterior design in creating a visually appealing home, showcasing the textures’ ability to combine aesthetics with wall protection.
The campaign, conceptualized by Ogilvy India, features a television commercial starring Malhotra. Intrigued by the artistic patterns of Asian Paints Exterior Textures, Malhotra expresses admiration for the designs, acknowledging their unique appeal.
Sukesh Nayak, chief creative officer, Ogilvy India, said, “Manish Malhotra has been one of the most celebrated designers in India. His name is synonymous with creativity, sophistication and style. Asian Paints also offers beautiful exterior textures that can truly transform spaces. Our new campaign draws the spotlight to both masters of their craft, while highlighting Asian Paints Exterior Textures is the best at adorning homes with beautiful textures.”
The campaign’s message, “Don’t Just Paint, Design,” encourages homeowners to view their exterior walls as canvases for creative expression. Asian Paints aims to inspire homeowners to move beyond basic painting and embrace the transformative potential of exterior textures.
“We are offering game-changing solutions for achieving stunning exterior aesthetics, blending eye-catching designs with superior wall protection. Design maestro Manish Malhotra featured in the film, truly embodies the ethos of our brand’s commitment to premium design solutions. Our campaign aims to inspire everyone to embrace their exterior walls, leveraging innovative textures to leave a lasting impression. Asian Paints Exterior Textures opens a world of possibilities for creating a visually appealing and resilient exterior surface,” said Amit Syngle, MD and CEO, Asian Paints.
The collaboration between Asian Paints and Manish Malhotra aims to showcase the brand’s commitment to design and innovation in the realm of exterior home aesthetics. By aligning with Malhotra’s design expertise, Asian Paints aims to elevate the perception of exterior textures from purely functional to an integral aspect of home design.
Watch the ad film here:
link