Samsung finds customers want smarter home appliances in 2025

Above: Samsung’s new Bespoke 29 cu. ft refrigerator. Photo courtesy Samsung.

The home appliance industry is undergoing a major transformation in 2025 as consumers prioritize intelligent, efficient, and eco-friendly solutions that seamlessly integrate into their lifestyles. With artificial intelligence (AI) leading the charge, today’s appliances are not just functional tools but smart assistants that anticipate user needs, optimize energy consumption, and enhance convenience.

“As AI and automation continue to advance, home appliances are evolving from simple machines into intelligent partners in everyday life,” said João Ramos, Digital Appliances Manager at Samsung. “Consumers are looking for products that not only provide efficiency and convenience but also align with their values, whether it’s sustainability, smart integration, or long-term reliability.”

According to an online survey by Samsung Electronics, consumers worldwide seek personalized AI-powered home solutions that streamline household chores with minimal time and effort.
Between May 23 and 28, 2024, Samsung conducted an independent online survey with 1,880 participants aged 20 to 59 across South Korea, the United Kingdom, and the United States. The multiple-response survey targeted primary home appliance users and key purchasing decision-makers, gathering insights into perceptions of AI and the outlook for AI home appliances.

What Consumers Want: The Key Trends Shaping the Market

1. AI-Powered Personalization
   Home appliances are becoming more intuitive, adapting to users’ routines and preferences. AI-driven washers and dryers, for example, can automatically select the optimal cycle based on fabric type and load size, while smart refrigerators track expiration dates and suggest meal ideas. Consumers expect their appliances to offer personalized experiences with minimal effort.
2. Energy Efficiency and Sustainability
   Rising environmental concerns and electricity costs are pushing consumers to seek energy-efficient and eco-conscious appliances. Brands are responding with AI-driven energy optimization, allowing appliances to adjust power usage based on real-time demand. Additionally, more consumers are looking for recycled materials and sustainable manufacturing processes when choosing new home appliances.
3. Seamless Connectivity & Smart Home Integration
   The demand for interconnected appliances that work effortlessly with smart home ecosystems is growing. Consumers want refrigerators that sync with grocery apps, ovens controlled via voice assistants, and laundry machines that communicate with energy grids to operate at the most cost-effective times. The ability to control and monitor appliances remotely is now a must-have feature.
4. Convenience and Automation
   Time-saving technology is at the forefront of consumer preferences. Self-cleaning ovens, auto-dispensing washers, and robotic vacuums that learn floor plans and optimize cleaning patterns are becoming essential. Consumers value appliances that reduce manual effort and simplify daily chores.
5. Durability and Longevity
   Today’s consumers are investing in appliances that offer longer lifespans, extended warranties, and upgradable software. With AI-driven diagnostics, smart appliances can detect potential issues before they become major problems, minimizing maintenance costs and extending product life.

Enhancing Home Security and Safety With AI

The survey made by Samsung also revealed respondents expect AI-driven security features to protect their homes and ensure their families’ safety. “Security / safe” was frequently mentioned as a key factor in interactions with AI home appliances.

To address these concerns, Samsung equips all its smart appliances with the proprietary Samsung Knox security solution to safeguard user data from external threats such as malware.
This year, the company is expanding Knox Matrix — its blockchain-based security system that enables connected appliances to monitor each other’s security status — to appliances with 7- and 9-inch screens as well as the latest robot vacuum cleaner.

The Knox Matrix Dashboard will be introduced to Samsung’s 2025 home appliance lineup, allowing users to monitor the security status of all connected devices and receive alerts for potential security issues.

The industry is expected to see continued innovation, with AI-powered predictive maintenance, voice-controlled automation, and adaptive learning technologies shaping the future of home appliances. As brands compete to meet consumer demands, those embracing AI-driven personalization, energy efficiency, and seamless connectivity will lead the next wave of innovation.